by Xclaim Mobile | Nov 21, 2017 | Featured, Industry News
They say that a picture is worth a thousand words. An emoji? Maybe five hundred words. With Urban Outfitters’ newest marketing campaign, however, it was worth about a 75% conversion gain and 146% increase in revenue. Focusing on improving their marketing for a...
by Xclaim Mobile | Nov 16, 2017 | Featured, Industry News
Google AdWords is one of the most widely used marketing tools for businesses. However, even if campaigns are performing well with AdWords, there still might be some things that can be done to further improve performance. According to an article by Entrepreneur, there...
by Xclaim Mobile | Nov 15, 2017 | Featured, Industry News
Brick and mortar retail have a public relations problem. Yep, according to the word on the street (yes, Wall Street) and recent headlines, traditional retail is on its last leg. The headlines recounting record-level store closings, falling traffic, and plummeting...
by Joshua Ellinger | Nov 14, 2017 | Featured, Industry News
Retailers are moving forward with the Internet of Things (IoT). This includes a variety of devices, largely involving sensors for security, inventory, and marketing. The primary IoT investments in marketing are being made in beacons, which use Bluetooth communications...
by Xclaim Mobile | Nov 7, 2017 | Featured, Industry News
It’s no secret that smartphones have changed the way consumers make purchase decisions as well as the way that providers market to consumers. The more savvy enterprises are taking greater advantage of the ability to provide targeted marketing based on the location of...
by Xclaim Mobile | Nov 3, 2017 | Featured, Industry News
We get it. The promises of location-based advertising have yet to fully materialize. Both marketers and consumers can benefit from the technology, however, and the capabilities are improving. The industry is ready for thought leadership from companies like ours to...
