Mastering push notifications

Mastering push notifications

Social networks and news publications have push notifications mastered. Throughout the day, people can glance at their phone’s lock screens and see the latest headlines, newest Tweets, and their most recent likes. Brands are beginning to learn from the publishing...
Reinventing the in-store experience

Reinventing the in-store experience

Fewer and fewer people enjoy shopping in “real” stores anymore, when online shopping is so fast and convenient in comparison. In brick-and-mortar stores, there are often long lines, too many other customers, apathetic employees who may not be well-informed about...
Big mobile marketing trends for 2018

Big mobile marketing trends for 2018

If you thought 2017 was a crazy year for mobile marketing, buckle up. In 2018 there will be bigger changes in technology, automation, and personalization, which will all converge in search of a more relevant customer experience. The economic growth in 2017 was...
Getting the most from mobile ads

Getting the most from mobile ads

Some trends are easier to spot than others, but we aren’t missing this one. Advertising spend is projected to increase over the next few years—and although growth is slowing down for traditional advertising, it is increasing for mobile ads. Another recent trend...
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