It seems like months have passed already, but it’s only been a few weeks since the holiday season ended. And the shopping reports coming in are promising. 75 percent of shoppers used their mobile devices in stores during the holiday season. They began researching and comparing long before the season started, and shopped both online and in person. Retail sales were up 4.9 percent over last year, and online sales grew over 18 percent. Something is working for retailers, and it’s important to know if you’re also cashing in on important marketing strategies.
More than ever, customers were shopping from their mobile devices this holiday season. Smartphone purchases now tie desktop browsers for how customers shop online. Businesses with mobile-responsive websites, native apps, push notifications, and beacon services scored big. With higher sales, better customer engagement, and personalized digital-shopping experiences, buyers could search for the perfect gift from the best digital storefronts.
Take my money
Customers were shelling out money in a variety of ways, and businesses who were prepared could expect more sales and faster checkout times. PayPal paved the way for checkout convenience and now digital checkouts are being offered more and more. 66 percent of customers are open to using digital payments. So if you’ve tossed the credit card reader aside and opted in for services like PayPal, Venmo, Apple Pay, and even cryptocurrencies, you are not alone: 31 perfect of Americans use mobile wallets daily, and the number is expected to increase quickly.
We are a “want it now” society, and the businesses who indulged us last year came out on top. Amazon, Nordstrom, and even Walmart offer same-day delivery, which was especially beneficial for last-minute Christmas Eve shoppers. Businesses that offer same-day delivery have an advantage, but they also need to ensure they can make good on their promises. Shoppers would rather have slower on-time delivery than an unfulfilled promise of same-day delivery.