What is Geofencing?
Imagine you’re on your way to work. You’re exhausted because you didn’t get enough sleep last night. You had to rush out the door this morning and you didn’t have time to eat. Overall, it hasn’t been a great start to the day. Suddenly, you get a notification on your phone for a half price latte from your favorite coffee shop, which happens to be just minutes away. It’s just what you needed, when you needed it. That’s the magic of geofencing.
In the digital marketing industry, geofencing has become an invaluable tool for reaching a broader audience, growing your brand, and reducing your marketing costs. But more than anything, geofencing is an opportunity to reach customers who are actively searching for your product or service.
Why Use Geofencing?
One of the most challenging parts of marketing is reaching customers who care. Sure you can pay for display ads and social media impressions, but most users find these annoying at best, and intrusive at worst. With geofencing, your ads will be reaching customers when and where it matters most. When they actually want to buy.
How Does it Work?
The technology behind geofencing is actually fairly straightforward. It’s based on latitude and longitude quadrants, the same technology that allows Google maps to operate. This allows you to send customers highly targeted ads that are relevant to their interests.
When you set a geofence for a business, you create a virtual boundary in a geographical location. This location could be the business itself, a competitors business, or anywhere customers would want to engage with a product or service.
When opt-in customers cross the geofence boundary, they are able to receive push notifications, email alerts, or text messages. You can even use it just to get analytics and data. Through these ads and data, not only will you drive sales for a business, you’ll get a better grasp on the core demographic of that business.
As you can see, the biggest benefit of geofencing is that it immediately calls the attention of customers to make an instant consideration of a product or service that is nearby. This makes customers considerably more likely to stop in and shop.
How Large is a Geofence, and How Far Can it Reach?
Now that you have an idea of where you want your geofence, you have to decide what the range will be. The range of a geofence is important because it needs to reach customers who will actually make the effort to buy. If your range is too wide, you risk most of the users ignoring the notification, or worse, opting out completely. If you don’t cast your net wide enough you risk missing out on potential opportunities. It’s crucial to find that happy medium.
The Xclaim Mobile Difference
At Xclaim Mobile, we’ve done extensive research to find that happy medium. We’ve built our platform from the ground-up and developed our geofence to be at its optimal reach, roughly 500 feet in any one direction or about the size of a MLB stadium. Furthermore, we’ve revolutionized geofencing by eliminating the necessity of a mobile app to reach customers. To find out more about Xclaim Mobile and how we can help your marketing efforts, contact us today.