Blog
Enhancing customer experience through geofencing
Geofencing describes the use of GPS or other technology to create a “virtual perimeter for a real-world geographic area” that can then prompt a response if a user crosses into or out of...
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From followers to community, a lesson from Facebook
“The algorithms are changing! The algorithms are changing!” It sounds like a modern-day Chicken Little, but rest assured: the sky is, in fact, not falling. The latest Facebook algorithm update means...
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Retail and online shopping: a look back at the holidays
It seems like months have passed already, but it’s only been a few weeks since the holiday season ended. And the shopping reports coming in are promising. 75 percent of shoppers used their...
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Mastering push notifications
Social networks and news publications have push notifications mastered. Throughout the day, people can glance at their phone’s lock screens and see the latest headlines, newest Tweets, and their...
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How small, local businesses can benefit from optimizing location data
Nearly half of all Google searches include local intent—i.e. finding local businesses—and 84 percent of those searches will lead to purchases. If a business is not optimized for local search, they...
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Brands shift marketing focus from justification to learning
A major shift in the world of marketing has been occurring over the past couple of years, and now that 2018 has begun, the trend is more clear than ever. More marketing firms are realizing that a...
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What small businesses can do to improve localized digital marketing
Small businesses are often slower to adopt fresh marketing technology than their larger counterparts. Since small business owners tend to have more responsibilities and less specific roles,...
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New Google ad blocker coming next month
Google has heard the cries of the masses and will roll out their new native ad blocker beginning February 15th. Last summer, Google joined the Coalition for Better Ads and quickly announced their...
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Relatable retailing: when technology adds to the in-store experience
In an ever-growing e-commerce market, local retailers are offering what online shopping cannot: the social experience. Instead of just cutting prices and striking deals this holiday season, stores...
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Reinventing the in-store experience
Fewer and fewer people enjoy shopping in “real” stores anymore, when online shopping is so fast and convenient in comparison. In brick-and-mortar stores, there are often long lines, too many other...
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