X marks the sale.
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X marks the sale.
Learn More

What is Xclaim Mobile?

The world’s first enterprise-grade mobile offer platform that…

Works on all mobile devices

Requires no app

Triggered by time and/or location

Increases the lifetime/reach of existing campaigns

Reaches potential and returning customers

Uses existing digital ads

How it works…

Level up your digital marketing!

Marketing is not what it used to be. It’s so much more! With so many new technologies, social platforms, and advertising channels, it can be mind-blowing to choose effective marketing methods that actually connect with customers and produce real ROI. That’s why we make it easy to take your existing mobile marketing campaigns and turn them into real­-world solutions by creating app-free push notifications that reach your customers at the micro­-moments of a purchase consideration. Yes, the micro-moments!

Step 1: Customers get alert notifications at relevant locations you select.

Mobile wallet passes are an easy way to drive more retail traffic. They are more lightweight than full-blown apps and are more likely to be downloaded by your customers. Send push notifications to customers any day, any time. Geo-location alerts are triggered by lat/long or beacons and display at the top of your customer’s screen alerting them even when their device is not actively in use. Customers can tap these notifications to claim the offer immediately. Xclaim’s state of the art technology was built from the ground-up streamlining mobile marketing by simply enhancing existing digital campaigns. Any click from any existing digital ad can be Xclaim-enabled to extend the response window 25x longer driving a 5x boost in incremental sales.

Step 2: Customers participate on a 100% opt-in basis.

Customers simply tap add or cancel with 100% opt-in. Only a few taps into your digital ad and your customer’s phone is activated for time and location-triggered alerts. Customers have the option to buy immediately or save mobile offers. Our platform adds immense value to brick and mortar advertising strategies by delivering hyper-targeted messaging to customers when they are most relevant. Your digital ad’s click-thru will have real-time device detection that delivers a hyper-localized mobile offer to your customer. The customer has all the privacy and control right at their fingertips.

Step 3: Customers click on any of your digital ads.

Xclaim customizes your offer to be accepted by Apple Pay, Android Pay, and MS Wallet. Once digital wallet passes are added into customer’s mobile wallets, you can continuously renew, update, and change your content to keep the passes relevant and fresh.

Step 4: 100% of campaign click and sales goals hit your own reporting systems.

You can tap into the millions of mobile wallet users now using Apple Pay, Android Pay, and MS Wallet to manage their digital offers and show immediate ROI. All choices will redirect them to your brand landing page. Marketers become company heroes and your customers will love the seamless experience.

Step 5: Customers tap saved offers.

Saved mobile offers help customers call a sales center, click to buy online, or map out directions. They have a simple way to reconnect, saving time and hassle. You can also create urgency with reminders… “Offer Expiring Soon!” Gives your customers a second chance and encourages them to take advantage of your offers.

Step 6: Push replacements for old expired offers with new current offers

Automatic updates require no additional customer clicks. Once an offer is saved, customers will always have your best deal on their most important device. Xclaim manages the technology so you can focus on marketing!

TRY IT OUT NOW!

Just follow the instructions below!

TRY A RETAIL OFFER

Text the word “ATT” to 512-412-3622

 

LEARN MORE

Text the word “DEMO” to 512-412-3622

Partners & Accolades


Partners & Accolades


Drop us a line!

Xclaim Mobile

8144 Walnut Hill Ln, #310
Dallas, TX 75231

Facebook Posts

From followers to community, a lesson from Facebook

xclaimmb.com/featured/followers-community-lesson-facebook/

“The algorithms are changing! The algorithms are changing!” It sounds like a modern-day Chicken Little, but rest assured: the sky is, in fact, not falling.

The latest Facebook algorithm update means a shift away from business and news posts in favor of more posts from family and friends—and perhaps fewer opportunities to cash in on the free audience Facebook provides. But despite the panic from some Facebook users, the latest algorithm change may be exactly what businesses need to connect with their patrons.

Many businesses and brands have spent years creating an audience and little time cultivating communities. Cultivating a community requires a different kind of investment—you need relevant and interesting content, local outreach, and opportunities to engage.Companies like Lego understand the need for meaningful community. With online forums to discuss new Lego products, share ideas, and submit future products, the groups are communities, not for marketing, but for the purpose of engaging and encouraging fans and followers.

The Facebook algorithm changes and the focus on meaningful connections can be most beneficial for small, local businesses. Small businesses are in a prime position because they are uniquely qualified to reach their local community and to engage in a way that national and global brands simply cannot.

When you know who your clients are, what they like, and what they do in town, you can provide opportunities for them to connect with you and with each other. The local coffee shop can partner with the local bookstore and host book clubs. Or the local bike shop can offer bike classes and group rides. Most importantly, social platforms like Facebook don’t have to be your primary outlet. Getting customers to opt-in to receive push notifications will remind them of their next book club meeting, for instance—and remind them they need to try the new coffee flavor of the month. Also, with location marketing, businesses can reach their target audience simply by being available and searchable. Local businesses can then supplement their reach on Facebook instead of relying solely on the social media platform for an audience.

Finding community, engaging new customers, and creating real relationships is the future for Facebook and others. The sky is definitely not falling. In fact, if you’re making meaningful connections with customers on social media and elsewhere, things are only looking up.
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Retail and online shopping: a look back at the holidays

xclaimmb.com/industrynews/retail-online-shopping-look-back-holidays/

It seems like months have passed already, but it's only been a few weeks since the holiday season ended. And the shopping reports coming in are promising. 75 percent of shoppers used their mobile devices in stores during the holiday season. They began researching and comparing long before the season started, and shopped both online and in person. Retail sales were up 4.9 percent over last year, and online sales grew over 18 percent. Something is working for retailers, and it's important to know if you're also cashing in on important marketing strategies.
Mobile commerce
More than ever, customers were shopping from their mobile devices this holiday season. Smartphone purchases now tie desktop browsers for how customers shop online. Businesses with mobile-responsive websites, native apps, push notifications, and beacon services scored big. With higher sales, better customer engagement, and personalized digital-shopping experiences, buyers could search for the perfect gift from the best digital storefronts.
Take my money
Customers were shelling out money in a variety of ways, and businesses who were prepared could expect more sales and faster checkout times. PayPal paved the way for checkout convenience and now digital checkouts are being offered more and more. 66 percent of customers are open to using digital payments. So if you've tossed the credit card reader aside and opted in for services like PayPal, Venmo, Apple Pay, and even cryptocurrencies, you are not alone: 31 perfect of Americans use mobile wallets daily, and the number is expected to increase quickly.
Same-day delivery
We are a "want it now" society, and the businesses who indulged us last year came out on top. Amazon, Nordstrom, and even Walmart offer same-day delivery, which was especially beneficial for last-minute Christmas Eve shoppers. Businesses that offer same-day delivery have an advantage, but they also need to ensure they can make good on their promises. Shoppers would rather have slower on-time delivery than an unfulfilled promise of same-day delivery.
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Click and mortar: driving engagement and re-imagining the in-store experience

xclaimmb.com/featured/click-mortar-driving-engagement-re-imagining-store-experience/

Marketing is always changing, and that is no different in 2018. Businesses are facing a unique challenge: if you combine the convenience of the mobile experience with the personalization of the in-store experience—and do it in a meaningful way—then customer loyalty will follow. Businesses that can take on this challenge, creatively advertise to shoppers, and re-imagine the in-store experience are poised to benefit the most this upcoming year.
Why the in-store experience matters
We get it, Amazon is convenient. Shopping from your couch in your pajamas has its perks. When you know exactly what you want—brand, color, and size—and you want it delivered to your front door, e-commerce is the way to go. Online is great for toilet paper and textbooks, but it's terrible for a coffee date, trying on clothes with friends, or having a night out. The bottom line is that people will always want to touch, see, and try on products before purchase, and they will want to be part of a brand-loyal community while doing so.
People may be shopping less overall, but when they shop at brick-and-mortar stores now, it's about the experience. When so much of the day-to-day shopping can be done online, in-store shopping can become an opportunity to escape, connect, or to find a community. Certain brands are superb at offering the community experience. Whole Foods Market and other stores offer community education classes, cooking classes, samples, and engage with customers on social media. Local breweries and wineries often offer tastings, pairing classes, and even yoga for customers.
When businesses can double as a place for a community experience, shoppers—especially Millennial shoppers—are sold. 68% of Millennial shoppers prefer to complete their transactions in-store. They desire a connection to the world and the brands around them and expect to be part of a community of shoppers instead of mindless consumers. When retailers can tap into that desire for experience, they can expect an increase in sales and a greater sense of brand loyalty.
When brands go viral
Soap company Dove has pushed several "Real Beauty" campaigns over the past decade, leading the way for companies to mix marketing with a message. Although some of their efforts have fallen flat, many have gone viral and helped spur the body positivity movement. And the message comes with a boost to sales. The brand director at Dove's parent company, Unilever, reported, "We believe that conversation leads to brand love, and brand love leads to brand loyalty…that's obviously a positive for us not just in the power of the brand, but also ultimately in sales."
Part of the appeal of social media is the ability for brands to connect with their consumers. Rather than fast-forwarding through all commercials, nowadays we search for entertaining ads on YouTube and even recommend them to friends. Consumers have flipped the tables and are searching for ways to connect to the products they use. As consumers, we follow our favorite brands on social media, we share their ads, and we often come to their defense when they are criticized.
Due to consumers increasingly accessing social media, reviews, and product comparisons online, brands have more competition, but they also have a huge opportunity to relate to the consumer. With the ability to inform, educate, connect, and persuade shoppers, retailers have many ways to reach the invested consumer looking to connect. And small local businesses have the greatest opportunity to edge out their bigger counterparts and focus in on local clientele. For local businesses, bigger brands can find it difficult to compete with a hometown, personalized, know-your-name experience. The key is getting customers in the door.
Tapping in before they tap away
We know customers are researching, Googling, comparing, and Snapping before, during, and after their shopping experiences. So the key is to draw them in, create community, encourage social sharing, and lure them back when it's all done—and local marketing is the way to do that.
Customers are searching for what they want, from where they are. While out for brunch, they can locate the nearest boutique store for shopping afterward. Running work errands? Great, where can I meet a friend and grab a coffee on my lunch break? Cashing in on that micro-moment means being first on the Google Local search. It means great pictures, an up-to-date results page, and excellent reviews.
When they arrive at the store, customers can be retained with the right mix of in-store charm and digital information. Offer location-based, in-store promos. Keep customers browsing the aisles searching for push promos like they searched for Pokemon last year. Have well-informed and friendly staff equipped with iPads and smartphones to answer in-depth questions about products and services.
Create a sense of community by offering classes, tutorials, and meet-ups. Offer further resources and tutorials online via social media and YouTube. There are endless ways to engage the community-driven customer in order to increase traffic, social interaction, and improve brand loyalty.
This year's customers are unique. They like convenience, information, research, and reviews. But they also seek community, connection, and purpose when shopping. They do more research, know more about product origins, and care about the people behind the brands. They search for an experience. But they're searching from their mobile devices, at any time and from anywhere. Businesses have a new opportunity to attract and retain these potentially very loyal customers—but businesses need to be in the right place at the right time, with the right Google rankings, and push the right promos to attract them.
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Mastering push notifications

xclaimmb.com/industrynews/mastering-push-notifications/

Social networks and news publications have push notifications mastered. Throughout the day, people can glance at their phone’s lock screens and see the latest headlines, newest Tweets, and their most recent likes. Brands are beginning to learn from the publishing giants about how and when to send push notifications for the best response.

For brands, it’s all about timing. Timing push notifications for breaking news is easy—do it as soon as possible—but brands need to be more creative. “With brands, it’s a little bit trickier to learn some of (the) niche moments” for notifications, says Sophie Kleber, executive creative director at Huge. The holiday season included several of those moments, however. With a 128 percent increase over last year, Black Friday weekend was a huge opportunity to focus on targeted push notifications, alerts, and updates to customers.

And with potential customers’ lock screens full of push notifications, brands not only need to opt-in, but they also need to stand out. Men’s retailer Chubbies has an entire team dedicated to push notifications. They push sales and products just like any other retailer, but they curate clever headlines to entertain users as well. Engagement, humor, and one-liners may drive customers to opt-in for push notifications, and in turn, drive them to open the app and/or purchase from the brand.

Personalizing the experience

Each time a person opens an app, makes a purchase, or browses a page, brands can collect information to personalize the customer’s future experiences. Apps can access contact information to auto-fill the checkout portion of a purchase, prioritize Apple Pay preferences, and suggest products based on previous interests. They can also take that information and create targeted notifications for the user after they’ve closed the app. When a retailer pairs convenience with personalization, the effort pays off big with “users engaging at a rate that’s over 200 percent higher” than general push notifications.

As email becomes more cluttered, brands have a unique opportunity to reach the masses through push notifications. They just need to find the right words and the right time, and users are ready to respond.
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